Thank you for accessing our Make Malt Famous media kit for breweries.  Access to this page is intended only for brewery partners of Carolina Malt House, Inc. for the purpose of collaborating in Carolina Malt House’s Make Malt Famous social media campaign.  If you are a representative of such a brewery, please freely use these assets to help promote your use of Carolina Malt!

Carolina Malt Promo Overview 2024 Social Media Sample for CMH Customers

 

 

 

At Carolina Malt, we think a lot about getting malt the credit it deserves for making exceptional beer. Malt is the cornerstone of every great beer, influencing its flavor, color, and character. By sourcing our malt within a 30-mile radius of our malt house, we support local agriculture and ensure the freshest, highest quality ingredients for your brews. We have a goal of making malt “famous,” and we invite you to join us in educating beer drinkers about the role of beer’s most foundational ingredient.

To support you in communicating to your customers about your choice to use the best, freshest malt, we’ve put together some suggested social media posts and shared our logos with you.  These resources are designed to help you highlight the importance of malt in your brews.

Even if your brewery has been here before, we welcome you to schedule a tour of our malt house to help your newer employees connect with your decision to buy local. We’re always excited to showcase the craftsmanship behind our operations and make it a memorable experience. We’re also open to any ideas you have for collaboration and are eager to explore new opportunities together.

Thank you for choosing Carolina Malt for your brews. Your commitment to using locally sourced ingredients to make better, fresher beer helps us all celebrate the impact of great malt.

Explore, taste, and share the story of Carolina Malt with us!

 

Below are some general copy scripts you can include in your social posts for our craft malt awareness campaign. Use these for inspiration and modify as you see fit. Don’t forget to tag us so we can spread the love!

Every sip of our beer starts with malt from our friends at @carolinamalthouse. We take pride in supporting local agriculture and delivering quality from farm to pint. Raise a glass to #CarolinaMalt and enjoy the taste of local craftsmanship!

Did you know barley may be the oldest and most widely adapted crop known to man? After Prohibition destroyed the rich tapestry of local beer flavors that America’s diverse agroecosystems once produced, it’s taken most of a century for local malt houses to return. We enjoy producing a truly unique agricultural product using the excellent Carolina barleys malted by @carolinamalthouse. Look for #CarolinaMalt to find national and global award-winning beers made with the world’s best wheat and barley!

Aside from the fresh, clean flavor, we enjoy knowing that our malt traveled only __ miles from the field to our tap room, instead of thousands of miles if we bought from any other supplier. 100% locally grown malt is still only a few years old but we hope it catches on! Reducing highway congestion, atmospheric carbon dioxide, and transportation costs feels good! @carolinamalthouse #CarolinaMalt

Did you know that malt is the key ingredient that makes beer… beer? It gives your favorite beers their color, alcohol, body, and signature beer flavor. Our partnership with @carolinamalthouse brings locally sourced malt within 30 miles of Cleveland, NC, straight to your glass. Every sip supports local farmers and delivers a unique taste profile.

Every couple of years the news cycles around to mentioning that most mass-produced food still contains what some people (like the WHO and various European governments) say is too much pesticide and plastic. One of our favorite annual activities is visiting the farmers who grow the barley that makes our beer at the @CarolinaMaltHouse Brewers’ Field Day and reaffirming our mutual commitment making the freshest, cleanest beer.

Malt is much more than just a fermentable sugar source; it’s the foundation of beer’s flavor. Our craft brews, made with malt from @carolinamalthouse, showcase how local ingredients can create distinctive, memorable flavors. Next time you’re in our taproom, taste the difference that genuinely unique ingredients can make!

The journey of great beer starts with great malt. We source ours from @carolinamalthouse, from Cleveland, NC. This close partnership ensures freshness and quality, while supporting local farmers. Discover how local malt creates unique flavors and supports our community.

Ever wondered what gives our beer its unique character? It’s all in the malt! Thanks to @carolinamalthouse, our beers are brewed with locally sourced malt that adds depth and richness. Taste the difference with #CarolinaMalt!

Malt provides the essential sugars needed for fermentation, but it also offers a world of flavors— from biscuity and sweet to roasted and nutty. Our beers, brewed with locally sourced malt from @carolinamalthouse, highlight the diverse taste profiles that quality malt can bring.

Brewing with malt sourced within 30 miles means more than great taste—it means supporting our local farmers. Cheers to supporting local, always.

That rich, smooth flavor you love? It starts with the quality malt we source locally. Brewed with love, shared with pride. #CarolinaMalt